Portfolio & Methods

  • Tracing the user’s journey through Visa’s products, identifying pain points and strategic areas for improvement.

  • Creating personas of users, organized through their needs and what they are “hiring” our product to do.

  • Testing and evaluating prototypes and live products with users. Moderated testing, unmoderated testing, and accessibility testing through Fable.

  • Hear about the business landscape, user needs, and desirability from your customers.

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