Portfolio & Methods
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Tracing the user’s journey through Visa’s products, identifying pain points and strategic areas for improvement.
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Creating personas of users, organized through their needs and what they are “hiring” our product to do.
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Testing and evaluating prototypes and live products with users. Moderated testing, unmoderated testing, and accessibility testing through Fable.
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Hear about the business landscape, user needs, and desirability from your customers.